Instagram has become a major content marketing, advertising, networking and community building tool for individuals and brands. It’s one of the world’s most popular social networking sites, with more than 300 million active monthly users posting 70 million photos and 1.7 billion likes a day.
You can’t argue with statistics like this. But that’s only the average. And as I advocate for all sorts of online marketing, you don’t want to be average! This isn’t a dream or a vision.
To accomplish this vision, you’re going to do this by working these seven awesome Instagram hacks on your social strategy. Check out these amazing ideas for your Instagram captions, hashtags, profiles, and more, and see what to share on Instagram to get more followers and to get more exposure and interaction.
Use creative hashtags
When it comes to Instagram’s thoughts, you need to look beyond the one-word, simple hashtags. Sure, you want to use that, too, but mix it up and use hashtags to say part of your story. Be funny, sarcastic, or outrageous— just don’t be BORING. Your hashtags can represent your company, culture, and vision. So, it is important on how you create your hashtags. If your company has a catchphrase, you can also use that as a hashtag. Remember, your hashtags should be relevant to your company, products, services and your target audience.
Get your captions concise
A picture is worth a thousand words, but you can’t miss the words completely. A descriptive caption can help you engage with your audience and gives them an opportunity to interact with you. This can help you create a bond with your audience and can benefit in the long term. A good caption can also reflect your perception of how you see your brand. It is also important to change the tone of the caption once in a while. Repetitive words or tone of the caption can make your post dull and you may lose your audience.
Get the most out of your bio URL
It’s the prime property on your Instagram profile… Do you really want your bio to connect to your website, now and forever? Update it at least twice a week and use the clickable link in your bio to drive traffic to your newest or most famous content. Once you update your profile with your website link or product link, your audience can directly visit your website for further information. This is the main purpose of social media marketing, to drive more customers to your website. So, make sure you update all your required links on your Instagram page
Go all into influencer marketing.
Visit the profiles of each user you have identified as an influencer in your space (AKA a person who affects the people you want to get in front of) and “Turn on Post Notifications” to be informed each time they post new content. This will inform and will keep you updated on how your posts are getting shared and by which influencer. You can then communicate with them on a regular basis and become one of their favorite people or brands. An influencer is important for social media marketing so make sure you connect with them.
Create your own Instagram style
It’s human nature to want to blend in, but you want to stand out on Instagram. Your profile is a representation of your brand so it is important to have your personal touch on your profile. Everything on your profile should speak about your brand in a unique way. This will help make you different than your competition and convey the true nature of your brand to your audience.
So, these were some tips to increase followers on your Instagram page and to drive more engagement with your customers. Use these tips and let us know your take in this.